Storic

Publisher

Give your reader or user a discount coupon for the purchase of FMCG products in a traditional store. In the ECC Platform, check if he/she has used it and earn money from his/her purchases.

Challenges

There is no solution on the market that would allow linking advertising in print or electronic media with sales in a stationary store.

Solutions

Thanks to the integration of the ECC transaction Platform with the cash register systems of stationary stores, by using the unique discount coupon we confirm the purchase of the product by using the coupon.

1Fewer and fewer coupon campaigns are settled for display/emission

Advertisers want to pay for the effect in the form of specific consumer activity (e.g. the purchase of a product). Our tool binds a transaction made in a given stationary store with a coupon that the client has found in a newspaper or the Intenet.

2Publishers' incomes are decreasing because of declining interest of advertisers in image campaigns

We give publishers the opportunity to earn on effective advertising campaigns related to transactions in traditional stores. We provide an online tool where, after logging in, the publisher may observe the sales results of coupon campaigns in stationary stores that were issued there.

3Advertisers whose products are sold in stationary stores do not have an advertising tool settled in the productivity model

The store does not have to make any settlements. The number and value of settled coupons (the value of the refund for the coupons used by customers) is available online in real time. Money settling all customers' coupons goes to the store's account after the end of the month.

Benefity

additional income

extra advertising budgets from the manufacturers whose products are sold in stationary stores

full control of coupon usage in stationary stores

as a publisher, you can be sure that the consumer who cashes the coupon in the store is your reader or user who received the coupon through your media

online-offline productivity model

advertise online, sell offline earning on the shopping activities of its users