The ECC platform analyses customer purchases in real time, and the coupon is printed when the pre-determined condition is met by the manufacturer or trade network, e.g.:
- there is a specific product among purchased products (e.g. body lotion)
- among the products purchased is a product or group of products of a given manufacturer or competitor
- among the products purchased is a certain category of products (e.g. toothpaste)
- a certain number of products is purchased